Survival Strategies: Potluck 2008

Experienced Realm potluckers have chosen 3 proven recipes so that our friends and fans can get through this holiday season's potlucks without humiliation or indigestion!


Toffee Bars
1 cup packed brown sugar
1 cup margarine or butter, softened
1 egg yolk
1 teaspoon vanilla
2 cups flour
1/4 teaspoon salt
1 bar (4 oz) milk chocolate
1/2 cup chopped nuts

Heat oven to 350 degrees. Mix brown sugar. margarine, egg yolk and vanilla. Stir in flour and salt. Press in greased 13x9x2 pan. Bake until very light brown, 25 to 30 minutes (crust will be soft). Remove from oven and immediately place separated pieces of chocolate on crust. Let stand until soft, spread evenly. Sprinkle with nuts. Cut into bars while warm.
Yield: 32.




Creamy & Delicious Cheese Pit
5 slices of buttered bread -cubed
3/4 pound of grated Cracker Barrel cheddar cheese
Alternate layers of bread and cheese in a buttered 3 qt. round baking dish
4 eggs slightly beaten
1/2 teaspoon dry mustard
1/2 teaspoon salt
1/2 teaspoon cayenne pepper
1/2 teaspoon Lawry’s salt

Mix last ingredients together
Pour over bread and cheese
Let stand overnight in refrigerator.
Bake 45 min at 350º.
Serves 6 people



Chicken, Sausage and Wild Rice Casserole
1 pound pork sausage
1 pound mushrooms, sliced
1 large onion, chopped
4 whole chicken breasts (or a 2 1/2 - 3 lb chicken), cooked, boned and cut in bite-size pieces
1 6 oz box wild rice (not instant)
1/4 cup flour
1/2 cup heavy cream
2 1/2 cups chicken broth
1 tablespoon salt
1/8 teaspoon pepper
Pinch each of oregano, thyme and marjoram

Saute sausage in large skillet or Dutch oven; drain and set aside. In same pan with sausage drippings, saute mushrooms and onions; add sausage and chicken and set aside. Cook wild rice according to package directions. (Sherry may be substituted for part of the water in the rice.)

Mix flour with heavy cream in a medium saucepan until smooth; add chicken broth and cook until thickened. Add seasonings and combine with rice, sausage, chicken and vegetables. Put in a greased casserole dish and bake at 350° for 25-30 minutes. (Can also be made ahead and frozen.)
Serves 10-12

What goes into a logo design.

A logo is so much more than just a graphic and some text. At a glance, the mark needs to evoke emotions and draw on a person's schema. They need to "get it" right away - whether they realize it or not. Very often, the viewer doesn't know why they like the mark, but they do. It is the designer's job to make that happen.

This is that story.

What do you do when you are asked to create a logo mark for the Corporate Volunteer Council (CVC)of Atlanta? Well, first you check to see what the other guys are doing. After a few hours of research, a few things become apparent:

• What are volunteers? People. 
  
• What do they help with? Their hands.
  
• Volunteers have what? Heart. 
  

This was the first realization…
People, hands and hearts are everywhere. Why? Because they make sense and people can recognize these prime shapes at a glance.

But, the CVC wants to have its own identity. They want something special to them.

This is the challenge...
Design something that is unique. Something that will stand out from this crowd. Something that doesn't have hands, hearts or stick people.

Now we can start...
It was time to go and dig into what the CVC was really trying to say. Their three core points are: Connect, Impact, Inspire. What do these ideas mean? What effect do they have on the people around them? What is their ongoing message? So we went deep, and we came back.

After weeding through many ideas, both on and off the map, one finally stood out that seemed to say everything that the group needed to say:

• We needed to show movement.
  A volunteer group is always moving toward bigger goals. They are growing, morphing and constantly in motion to help the people around them.
• We needed to show unity.
  Perhaps the most important aspect of a group is that it is stronger than the individual. This unity exists both within the group itself and is present in the community where the CVC is involved.
• We needed to show strength and diversity.
  Through the cooperation of many, you gain different insights, new ways to solve problems and great drive to reach new goals. 

It finally comes together.
Thread is stronger when it is bound together. It can create something that it could never be on its own. Each color is vibrant and brings something to the final piece. There are three strands, each representing one of the core ideas.

The playful movement of the pieces shows the warmth and heart of each individual that contributes to the group. Where it all comes together is where we see strength and unity. It does not however knot at the end, because the CVC never stops there. They continue in their movement forward to become better themselves and to make a better community.

To balance the color and organic movement of the mark, we chose to use a more formal type treatment to show that the group is indeed strong, firm and serious about their objectives.

In the end, we came up with a mark that managed to represent all the vital aspects of the CVC of Atlanta in one simple metaphor. And while we are happy to say that it is people, hand and heart-free, it still manages to convey the spirit of all three.

2008 Flame Awards

Realm has been recognized with 6 awards at the 2008 IABC/Atlanta Flame awards for its work in creating effective marketing solutions and materials for some of Georgia's finest clients including: UPS, Georgia Pacific, Georgia Ports Authority and Fiesta Gas Grills.

The IABC/Atlanta awards recognizes exceptional writing, design and marketing and public relations campaigns of Atlanta's communications professionals. IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. It is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.

With more than 100 chapters and a growing electronic community, IABC serves more than 13,000 members from nearly 60 countries and 10,000 organizations, including many of the leading global Fortune 500 corporations.

"Realm is thrilled again with our showing at the Atlanta Flame Awards," says Eric Berrios, Director Strategic Planning. "2008 marks our third year as a participant in this award, and it is continually gratifying to see Atlanta recognized for the creative work we are all producing."

Click here for a listing of the winning entries and a recap of the strategic writeups.

Another aside about PowerPoint from Ben

We recently had the opportunity to work on a presentation for a multinational company that needed to communicate a lot of information concerning corporate finances in a way that didn't confuse anyone or put them to sleep. We were given the rare opportunity of getting this presentation explained to us, both in terms of content and intent. Armed with this information, we were able to take the presentation to another level beyond simply making sure things lined up onscreen. We built animation into it that actually meant something, rather than simply moving things around.

According to the client, the presentation was a success. And so it was while feeling all warm and fuzzy about the capabilities of PowerPoint that I came upon an essay by one of my favorite novelists, Neal Stephenson. Neal writes a lot about technology and social issues in his stories, and his perspective is refreshing and thought-provoking. I recently found an essay he wrote for Whole Earth magazine (from the content, it's clearly from the dot-com-boom days). Sample quote:

"To people who can't communicate, [PowerPoint] is what the dialysis machine is to people who don't have kidneys. "

I find his perspective fascinating for the very reason that he's completely disconnected from the business world, where PowerPoint is an essential (and occasionally very effective) tool. I don't agree with him completely, but I like hearing things from his perspective.

Read the whole thing here.

Update from Ben

Ben here; sorry for being dark for so long. This new product launch has really been taking up all our time. We've set up a separate "command center" that has workstations with special custom builds of certain software apps we're using for this project. Actually, it turns out that the software company is going to include these features in the next version, so some of us feel pretty proud that we inspired these features. Except for those of us who feel like all we had to do was wait a month and only pay for the upgrade instead of the truly insane customization fee. But it's all in the context, says me.

Anyway, this command center: it's got its own separate climate control, and the windows are all papered off. The designers who are working on this project apparently like it crazy cold in there; maybe it keeps them alert. They also unscrewed all the fluorescent lights and ran these floor-running blue Christmas lights. So when you walk in you think you're in Mr. Chew's lab.

In other news, this new client of ours apparently wants to take us on a team-building exercise, or something. I'll let you know how that pans out.

Diversity: We really walk the talk.

We have had the opportunity to work on a few Diversity ads and programs. Invariably, the conversation starts and ends with what Diversity really means to our audience. It's a tricky topic laced with emotional reactions. Of all the employee comm programs we work on, Diversity tends to be the hairiest.

The one thing we have all agreed on is that Diversity isn't a shallow concept. To divide it into simple race, gender, age or ethnicity does a disservice to huge portions of the population. Our group sees Diversity as complex but simple - all at the same time. Diversity is a two stage process.

1. Provide completely equal footing and opportunity for every person on our team.


2. Actively seek people who offer something different than we are.

But the true benefit for Diversity is measured by what value it brings to the entire group - and sometimes that is'nt readily apparent.

One client (you know who you are) reminds us that Diversity almost needs to be surrounded by blinking lights for most people to feel that the organization is diverse enough. Subtle, integrated hints (though useful) aren't enough. You need the neon lights. So... here are some lights.

Our long time client, Georgia Ports Authority (GPA), is launching an international campaign in China based on their brand promise and platform. They engaged us to do the creative and Golin Harris in Shanghai to do the media relations. So... we have to do creative that will play in mainland China?

Look.... blinking lights coming up!

Turns out, Winnie on our team reads, writes and speaks Chinese. After a year of being on the creative team, this one innocuous personal detail becomes the hinge upon which a global campaign can swing for us. She can evaluate the creative and see if it plays in the Asian culture contextually and graphically.

As a bonus, she also translated the ad (very, very roughly) into Simplified Chinese so we could see what the ad would look like in the media and offer Golin Harris very specific graphic direction

Could we have done this effectively without her? Maybe... it would have been a lot harder and riskier. Having her on our team made the agency invaluable to GPA.

Did we actively go and and seek a person of Asian background? No we didn't. But we created an environment where a young Asian woman could thrive. And when the opportunity presented itself to offer her unique perspective she was free to do so.

Diversity. Under blinking lights.

Going Viral: Earth Share of Georgia.

The team is thrilled to offer Earth Share of Georgia another year of marketing support. And this year, the campaign is going social. We will be helping ESGA generate buzz and interest through alternative means - both less expensive and greener.

Our concept is designed to:

• Increase the overall awareness of ESGA
• Be simple and fun
• Allow participants to feel proud of their support
• Generate conversation among participants

This Year's Theme
Be a Fan!
A series of thank you cards have been developed for ESGA supporters which craft a personality for each of the three pillars of Earth Share; Air, Land & Water. Each of the elements have such strong perspectives and opinions that it would be only natural that they would express themselves online - like on a social media site!

The Communication Hub
Traditionally, promotions have been designed to drive traffic to an organization's web site. That challenge for a not-for-profit has been constructing the site, maintaining it and keeping it fresh.

Our solution has been to move the destination to Facebook. The social media site has all the built-in tools that ESGA could need to run a promotion. Additionally, the target demographic (young, active and social) already uses social media in their personal life and could be willing to include an ESGA group in their communication mix.

After developing the Facebook group for Earth Share, pages were created for Air, Land and Water. Each page reflects that environment's personality and offers participants ways of interacting with it or each other.

Promotion Materials
In addition to online activity and emails, we have created some other materials for ESGA to hand out at events and fundraisers. Participants can pick and choose which environments they are a fan of.

The event stickers are popular. "I'm a Fan of Water!" "I'm a Fan of Air!" "I'm a Fan of Land!" The message is simple and fun. Who isn't a fan? The call to action is to go online and join the ESGA group and, ultimately, become a fan of your environment online.

During the events, one person is chosen to represent each of the element and lobby for their cause. At the recent Type-A event in Atlanta, three people worked the crowd trying to get more fans for their environment. Some people took all three!

To create a more permanent and public display, we have created window clings for ESGA to give out at events and to their members. There is a cling for each of the three environments. And like all the other material, the clings encourage everyone to become a Fan.

The reception has been great, so far. As predicted, participants end up making our case for us. How can they be a fan of just Land, Air or Water? As our ambassador makes her case, the participants get even more energetic and end up making as strong an argument as they can that we need all three - you can't just pick one. And that's the point. But the conversation is fun and creates an interested audience.


The campaign wouldn't be complete if we didn't make a plea to every person reading this blog (who can) to go onto Facebook and join the ESGA group and even become a fan of an environment. Being a Fan will have it's benefits, as will become evident as the campaign rolls out.

Updates from Ben

Ben here. I'm going to periodically be posting tidbits, morsels, and the odd amuse bouche regarding things going on in the Production department. Right now the latest is a meeting we had with a client regarding a new product launch in the works. We're going to be delivering some promotional materials in conjunction with the launch that are going to be taking advantage of some of the latest innovations behind adding interactivity to print-related media. Yep. You read that right. Stay tuned as we develop these really exciting pieces for our client.

The creative's effort to appease the award gods.

The IABC Flame entries were due this week for 2008 and the creative team has prepared the appropriate offerings to the award gods. This year, we aren't taking any chances.

We have decided to give 7 offerings from 4 different clients. We have high hopes that our dedication, enthusiasm and devotion to the creative faith will be grandly rewarded. Preferably in this lifetime!

Click to browse the entries and read a brief summary of each.

Realm opens up with Facebook

After working on a Facebook campaign for Earth Share of Georgia, we have decided to launch our own page for Realm. The page could do a lot of things for us as a group that no other tech can really satisfy.

On a professional note, we can use it to show folks what we do and give them a peak into what we think is new and exciting. Not to mention the fact that we can archive work for posterity ('cause we tend to lose stuff). Some of the tools are great. We added a portfolio function that will work directly with our PDFs. We have just started playing with that. The page is just another place for us to display our wares.

On a personal note, there really is no other place where we can share images, thoughts interesting links and other assorted stuff. Granted, there is email and the kitchen refrigerator. But those are very transient. For a day, it is top-of-mind, then it is gone. This way, we can share, think about it, and continue to discuss things for a long time to come.

Technically, it is a fan page. But really, shouldn't we all be fans of where we work? Most of us spend more time here then anywhere else (awake at least). We may as well celebrate it!

This is the link to our Facebook page.

Why Ben Loves PPT Way Too Much

I've met quite a few designers who simply don't "do" PowerPoint. And one can hardly blame them: having to work with so many limitations in place can be way frustrating.

But there's a flip side to the confining factors, something Ben calls the Fender Stratocaster principle. Think about it: a Fender Strat has a volume knob, two tone controls, and a 5-way pickup selector switch. Yet anyone who has heard Jimi Hendrix knows that he got an enormous range of sounds from his. Now we're not trying to equate "QuarterlyReport.ppt" with "Voodoo Child (Slight Return)" -- We're just saying that limitations can actually work in one's favor. It's possible to get some really nice effects, such as feathering, by faking it.

But the *real* reason Ben has an almost unhealthy fixation with PowerPoint isn't its limitations -- it's how fast he can work in it.

Check this out.

PowerPoint's menu items are all keyboard accessible (sorry, Mac users; Windows only). For example, if Ben wants to left-align several selected boxes, he just mouse downs to the "Draw" menu, select "Align or Distribute" and then "Align Left." OR, just holds down the Alt key and type "ral" (based on which letters in the menu items are underlined). MUCH faster. Once you memorize the key combinations to perform menu actions, you can fly through your formatting!

So, not everyone finds working with PPT as enticing as Ben. But, as they say, there is a lid for every pot.

Linda's Death Star Cake

Happy birthday to Linda Ross, a Realm partner. Age and picture have been omitted, but the cake is worth showing. Linda is a huge Star Wars fan. Not that popcorn junk that Lucas pawned on us a few years back. No, we're talking vintage 70's and 80's hair and effects. Linda has taste and standards! So, of course, she deserves a cake worthy of the genre.

Thanks to Jeff Gray who picked it up and brought it in.

We captured two images of the event.

The Death Star in its vintage condition from Star Wars (I refuse to refer to it as Episode 4)

and the Death Star from Return of the Jedi in its partially assembled condition. It's a trap!

Winning Logo For Atlanta Pride Celebration - Again!

For a third time, Jeff Gray has designed the winning logo for the Atlanta Pride Celebration . This is just one of the many opportunities Realm has had to be a contributor to the colorful fabric of Atlanta.
It should be noted that Jeff has entered the contest, which draws artists from all corner of the design community, only four times. Of the four times, he has won three. It's a pretty impressive record.

Those close to Jeff recognize his signature styles; strong use of color, bold graphic shapes and simple architecture with a purpose. The logo is a great example of well thought out design. Nicely done Jeff!

What was in Jeff's Head
When the announcement of this year's theme, ”Your Vote, Your Rights, Your Future,” was released, it seemed a natural progression from last year's theme of ”Our Rights, Your Rights, Human Rights.” It highlighted the need for each of us to get out and vote for the candidates that support our community. Since voting is the patriotic duty of all Americans, the image that immediately came to mind was that of an American flag. The logo needed to illustrate not only our pride in America, however, but also our pride in our community.

The melding of the American flag and the Rainbow flag illustrates that the GLBT community is a vital part of the fabric of the American landscape and that we should support candidates that will help ensure that we receive all the rights and benefits that the American flag represents.
The prominent use of red and blue, along with the traditional colors of Pride, bring a patriotic feel to the logo.

By placing the flag in a vertical position, the stars are at the top of the design and signify the future goals of our community, and how those goals will remain unreachable unless we all exercise our right to vote.

The Designer, Jeff Gray
Jeff is a partner at Realm Communications Inc., a branding agency in Atlanta specializing in corporate branding, strategic planning and creative development. He is a member of the HRC Federal Club and lives in Morningside with his partner, Rodney Rogers, and their two Corgis, Bahji and Sam. He is proud to once again have his work chosen as the signature of the Atlanta Pride Festival.

IABC Atlanta Reciprocal Judging: Doing Our Part

What started out as an occasional thing for us is fast turning into culture. I'm talking about serving as a reciprocal judge for other marketing associations. In a past life, I used to do this every year - help out with the sorting in my local ad club chapter and help out as a judge for our Jersey sister group. When I came to Atlanta, I lost touch with this part of my professional life.

Luckily, the IABC of Atlanta asked for volunteers to help out and I jumped at the chance. For me, judging is like getting to view the director's cut of an ad campaign. You get to really understand the hows and whys from the author's point of view - all in a nice neat package. And there are usually pictures for those of us who have challenged attention spans.

This round, we have expanded the circle to include Mike and Jeff in the office. We each get our handy packet to read at our leisure. Turn it in when we are done. Voila! We get a little smarter and, hopefully, someone wins a new office decoration.

So... the entries are due back today. Hope you did your homework guys!

Events Around Town: Week 6/23

We had the pleasure of attending three trade events last week: One for the IABC and two as a guest of Earth Share of Georgia.

IABC: Exploring the Newest Frontiers of Social Media
This month, the IABC gathered a panel of three pros in the social media space: Chris Klaus, founder and CEO of Kaneva, Reggie Bradford, CEO of Vitrue and Dean Trevelino of Trevelino/Keller. It was an interesting discussion about where social media is hitting corporations and brands.

What made this lunch engaging was that the speakers strayed off-script occasionally. At times, the panel became conversational a bit. What I would have really enjoyed would have been some good debate and exchange between the panelists themselves. The moderator was excellent, as always, but the questions tend to be too general and not very challenging.

Conclusions? Not a lot.
Points made? Social media is a big deal and marketers are wrestling with how to deal with them and not lose control of their brand. Not news, really. I would rather hear more examples of good and bad experiences.

What would really make these panel discussions engaging would be to get rid of the white table and make it more collaborative. Tell a few stories and then just discuss them. Focus on very few points but drive them deeper.


Type A Environmental Awareness Event
Jacoby Energy and MogulPR have started putting on these green-network events at Dolce in Atlantic Station. The event is well attended and well organized. Both groups have really done a good job at providing a forum for the orgs and companies to come together.

In addition to food and drinks, there is also a forum for speakers to address the audience. This was short, to the point and supported with widescreens for those of us in the back.

I had the chance to spend some time with Park Pride, Partnership for a Sustainable Georgia. and Jocoby Energy. Jacoby is worth looking at as they have another solution for the waste-to-energy conundrum.

Your Groove Goes Green
Held at Opera in midtown, this event was big. Like really big. When i thought it was big, I wandered onto the outside deck and marveled at how much bigger this event actually was. The food was also exceptional. Add that to the third floor open bar, and the event was a hit with me!

On a serious side, there was a good representation of organization staff as well as corporate responsibility professionals too. I had a chance to sit with Jessica and Elizabeth from Cox for a little while and talk green. They've both been great supporters of Realm as well as organizations in and around Atlanta. I'm pretty sure the green shirts were just coincidence... but who knows.

Jeff Watch: 2008

This kicks off a new topic we will be covering for the next few months. Since his wildly controversial diet, Jeff (a Realm Partner) has lost an amazing 41 lbs. Add to that his recent need for a new wardrobe... It is certainly worth tracking.

Today, Jeff looks great. Thin, tanned and buff. Plus, sporting plaid pants in an assortment of Realm colors.

Stripes are thinning and white makes you look heavy. We have NO idea what plaid does.

And what does 40 lbs. look like?This cat.That's a lot of cat to lose.

Editable PDFs, Field Kits and Georgia-Pacific

We love editable PDFs - beyond what any agency should feel for a design technology.

There is a magical moment when a field representative realizes she will get materials she can customize and make "local" to her audience without any real effort. For the brand manager or corporate communicator, they are guaranteed a level of message consistency that lets the program go out the "right" way and not get confused in translation.

We have used the methodology in documents before, but never as sweeping as for our rollout of the GP-Safe program. In this case, very little printing was provided to the field. Instead, the kit was provided electronically.

Georgia-Pacific faces many of the same challenges that so many of our clients face - field offices (in their case mills) that demand a sense of independence while, at the same time, are clamoring for more support from corporate. This is where the editable PDF steps in.

We were able to offer the field posters, ads, bumper stickers, t-shirts and more that the office can make local to their audience by changing key fields. Everybody wins!

Props go to Ben at our office who is the PDF guru. Michelle and Winnie for their work on concept and design of the Big Blue Zero. We're not sure who came up with the, now famous line, "Not just safe - GP Safe." Could be Mike or Jim. Either way, they'll get a T-shirt that they can show their friends.

There will be a full release about this program in the next few months after the results are measured.

On Location: Realm films product videos for Blue Ember with iQue

Recently, Realm went on location for several days outside of Nashville filming raw video for Fiesta's new product - Blue Ember. The experience was exciting and nerve wracking. Filming videos was nothing new for the pair, and shooting food was nothing new either. But putting the two together poses unique challenges.

The plan was to shoot three different "stories," each focusing on a different core benefit of the iQue system: convenience, simplicity and precision. Different locations and cast were used for each video as well as a different set of recipes.

On paper, this all sounded simple. The challenge came in timing. Because the videos were designed to be explanatory, there was a lot of button pushing, opening and closing, and over-time cooking. The actors were fine as was the grill. The problem came from the food - which didn't appreciate pauses in the cooking process.

What isn't captured on screen is a small army of other grills cooking the food that was going to be shown on the grill and eaten by the actors. Food had to be brought on set and taken off set throughout the cooking process to give the cameras and actors time to reset and prep for the next shot. Our client, Tammy, coordinated with 2 other cooks to create the meals that are seen in the final production.

Luckily, the product itself is what helped pull the whole system off. Not trying to sell you a grill (they are, however, now available at Lowes!) but you need to understand the inherent unpredictability in grilling. Grills are basically open fire with no real control beyond low, medium, high. This grill, however, has digital controls over timing and temperature beyond anything ever seen before. Getting a piece of meat, vegetable or even cake at exactly the right stage of cooking was pretty easy. More than that, it was predictable!

If we didn't have this kind of grill, filming this kind of video would have cost a small fortune in wasted food. As it was, almost all the shots didn't need a stand-in. Food was cooked part on-camera and part off-camera. And, in the end, it presented a very consistent result.

The videos were completed in time to be showcased at the National Hardware Show in Las Vegas. Not only was Fiesta sitting right at the entrance to the show, but they had wide-screens playing the video announcing a whole new idea - a digital grill!

Props go to Fiesta for being a great client throughout the entire process. The food tasted delicious, too!

All three videos are currently available on YouTube as well as other video from the product launch.

Earth Share of Georgia Recognizes Realm with a Community Partnership Award.

Georgia’s Earth Day 2008 events were a huge success, and much of the credit goes to our clients. Because of the work we get to do for them, Realm Communications is able to donate marketing services to Earth Share of Georgia. And this year’s work has really paid off so far.

Attendance for the annual Leadership Breakfast, Party in the Park and Corporate Green Day Challenge were up, and Earth Share of Georgia’s fund-raising campaign has far exceeded expectations. With client support we’ve been able to help make this happen. Earth Share of Georgia even recognized Realm for its efforts with a Community Partnership Award.

Over the course of 2007 and 2008, Realm was able to donate creative in its entirety for posters, brochures, invitations, signage and handout materials. It has been a rewarding and exciting experience. Environmentalism and the green movement have been topics important to many of the Realm team members. We have been very lucky, as a group, to be able to give so much of our time and effort for something we all can collectively believe in.

We recently found out that the campaign poster Peach is the New Green won top honors from the Communictor Awards. That's just icing on the cake.

Earth Share has asked Eric Berrios, Director of Strategic Planning, to join the advisory board of Earth Share for 2008-09 to help in a marketing capacity. Having a team member offering our agency's expertise directly to all the board members should help this year be even more successful!