We love editable PDFs - beyond what any agency should feel for a design technology.
There is a magical moment when a field representative realizes she will get materials she can customize and make "local" to her audience without any real effort. For the brand manager or corporate communicator, they are guaranteed a level of message consistency that lets the program go out the "right" way and not get confused in translation.
We have used the methodology in documents before, but never as sweeping as for our rollout of the GP-Safe program. In this case, very little printing was provided to the field. Instead, the kit was provided electronically.
Georgia-Pacific faces many of the same challenges that so many of our clients face - field offices (in their case mills) that demand a sense of independence while, at the same time, are clamoring for more support from corporate. This is where the editable PDF steps in.
We were able to offer the field posters, ads, bumper stickers, t-shirts and more that the office can make local to their audience by changing key fields. Everybody wins!
Props go to Ben at our office who is the PDF guru. Michelle and Winnie for their work on concept and design of the Big Blue Zero. We're not sure who came up with the, now famous line, "Not just safe - GP Safe." Could be Mike or Jim. Either way, they'll get a T-shirt that they can show their friends.
There will be a full release about this program in the next few months after the results are measured.
1 comment:
The photos in these pieces are absolutely fantastic. The fact that these are REAL people in the dirt and grime of a production facility... WOW. Kudos to the photographer.
I'm just glad their are clients out there still that celebrate peoples differences and line workers that have pride in what they make. The folks in these shots surely do.
Post a Comment