What started out as an occasional thing for us is fast turning into culture. I'm talking about serving as a reciprocal judge for other marketing associations. In a past life, I used to do this every year - help out with the sorting in my local ad club chapter and help out as a judge for our Jersey sister group. When I came to Atlanta, I lost touch with this part of my professional life.
Luckily, the IABC of Atlanta asked for volunteers to help out and I jumped at the chance. For me, judging is like getting to view the director's cut of an ad campaign. You get to really understand the hows and whys from the author's point of view - all in a nice neat package. And there are usually pictures for those of us who have challenged attention spans.
This round, we have expanded the circle to include Mike and Jeff in the office. We each get our handy packet to read at our leisure. Turn it in when we are done. Voila! We get a little smarter and, hopefully, someone wins a new office decoration.
So... the entries are due back today. Hope you did your homework guys!
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