“During a downturn, the knee-jerk reaction is to go after smaller accounts. Instead, we started to go upstream, targeting the larger companies that would have been out of our reach before. We’re one of the few agencies of our size that can offer the quality breadth and experience of a larger firm. We have great employees, strong capitalization and our mission-wide goal is for every person in the agency to understand that we’re not hiding in a foxhole. Instead of going after rabbits, we’re hunting deer.”
Jedidiah, by Ruta Jamenis
13 years ago
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